Driven IntentDecide it. Drive the Intent.
A team working together around a conference table

You've announced a change and watched the old way come back. Initiative Playbook trains your managers and leads, then gives them a plain cycle and a platform to follow, so the old way does not quietly win.

Initiative Playbook

Decide it. Drive it. Close it.

What Initiative Playbook includes

Four parts that work together. Each one has a job.

Live training for your managers and leads

Your key people work through one real change and learn to lead it with their own teams. They practice what to say, what to do and how to keep it going. Led by Driven Intent.

Provided with training

The Participant Workbook

The forms people complete in the training, for one real change. Each person keeps it as their record.

Provided with training

The Implementation Guide

For the manager who runs the change: set it up, kick it off, check in weekly and make the Day 30 decision. Use it again for every change.

The platform

Every open change in one place, with a one-minute weekly check-in and a decision at the end. See the platform ↓

Decide it. Drive it. Close it.

Decide it

Is this change worth starting? The gate has three answers: yes, not yet, or no. Saying no early is a good result.

Drive it

Name the hard moment and write the line. Kick off with your team, then a four-minute daily start and one weekly check.

Close it

At Day 30, keep it, adjust it or drop it. Record the result, so the next change starts clean.

The platform

The platform holds the forms, the weekly check-in and the dashboard, so the work does not depend on anyone's memory.

A business owner at a desk reviewing papers and a laptop
The owner decides which change is worth starting.
A business owner writing notes beside a laptop
Then the weekly check: three questions, one minute.

One dashboard

Every open change in one list: name, department and status. Open one to see the detail. Owners and managers see where things stand without asking.

A weekly check-in that takes a minute

Three short questions, on a phone. If your team already has a weekly meeting, the check-in becomes one line on its agenda.

A decision at the end

At the close, the owner chooses: keep, adjust or drop. Then it is logged, so the next change starts clean.

Step-by-step forms

The platform walks you through Decide, Plan, Implement, Weekly, Check, Close and Log, and explains why each page is there.

Your business only

Each business sees only its own initiatives. Sign-in is by a link sent to your email, so there is no password to forget.

Client sign in

The cycle, in plain words

Three colleagues reviewing a document together on a sofa
The four-minute start: say what we do.
  1. DecideIs this worth starting?
  2. PlanHard moment. The line. Kick off.
  3. ImplementFour minutes. Say what we do.
  4. WeeklyOne moment. One change.
  5. CheckIs the line showing up?
  6. CloseKeep, adjust or drop.
  7. LogRecord it. Learn from it.

1. Decide

Is this change worth starting? The gate has three answers: yes, not yet, or no. Saying no early is a good result.

2. Plan

Find the hard moment, the point where the old way pulls hardest. Write the line: "When ___, we ___." Hold a short kickoff where the owner says why.

3. Implement

A four-minute daily start. Say what we do. Use the line in real work.

4. Weekly

One moment. One change. If you already have a weekly team meeting, this is one line on its agenda. If you don't, it is a short meeting of its own.

5. Check

Look at real work. Did you see the moment? Was the line used? The check is not a grade on any person.

6. Close

Keep it, adjust it, or drop it. Then close it, so the next change gets a clean start.

7. Log

Record the decision and what you learned in the Initiative Log. It is about ideas, not people.

Two lengths

14-day short path

For a small change. Two cards, a short check, a clear end.

30-day path

For a bigger change, with a Day 7 check and a Day 30 decision.

Why it is built this way

Grounded in behavior research: the line is decided ahead of time, the setting changes and not just the person, and the plan names an exact moment and action. Research describes what studies found. It is not a promise of results.

The Initiative Playbook challenge

Name the one change your team keeps deciding and not doing. Run it through Initiative Playbook for 14 days. If you can't see who owns it and whether it's moving, don't take the next step.

We make a promise about what you will be able to see. We do not promise results.

Take the challenge

Is there a change your team keeps losing?

Let's talk for 30 minutes. We'll look at one real change and whether Initiative Playbook fits it. No pitch deck.

Talk to us