Decide it. Drive the Intent.Each post starts with a question owners and managers ask about changes that fade, and answers it with what the research found and what it means on a Monday.
A new process can fix a glaring problem and still go nowhere. What a hospital study found, and what a new process needs to take hold.
A salesperson understood the benefits and still needed a cue. One sentence tied to a moment, and what the research says about it.
Research on habit formation says it varies widely, from a few weeks to many months. What that means for a change you announced last month.
Let's talk for 30 minutes. We'll look at one real change and whether Initiative Playbook fits it. No pitch deck.
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